`The Impact of Omni-channel Strategies on Consumer Behaviour in Sport Product Purchases: The moderating role of experience and brand loyalty

Document Type : Human Subject Research

Researchers

1 Department of Physical Education and Sport Science, University of Kurdistan, Sanandaj, Iran

2 Assistant Professor of Sport Management at Kashmar Higher Education Institute

3 Department of Marketing and Market Research, University of Granada, Granada, Spain Administration epartment, Universidad Católica de la Santisima Concepcion, Concepcion, Chile

Approval ID

Subjects